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Research papers

The Nielsen consumer single source approach

Many people are talking about Single Source, most of the time without giving a precise definition of what have to be understood under this concept. The aim of this paper is an attempt to clarify the question in trying to make a distinction between...

Catalogue: ESOMAR Congress 1989
Authors: Bruno Colin, Alain Pioche
Company: Nielsen
September 1, 1989
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Citation

Colin and Pioche (1989a, September 01). The Nielsen consumer single source approach . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-nielsen-consumer-single-source-approach-


Research papers

Consumer studies

Even though it is usual practice to refer to "the consumer" when speaking about consumption behaviour - and it would be unrealistic to propose any other word - there can be no real understanding of what is new in this area without at least...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Giampaolo Fabris
June 15, 1989
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Citation

Fabris, G. (1989a, June 15). Consumer studies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumer-studies


Research papers

From number of sales to market share

Grocery chain supermarkets, are subject to local conditions which may greatly influence their performance. The marketing function has the responsiblity for investigating the current conditions and the potential for each store. The companies...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: Franco Cloni, Massimo Milleri
June 15, 1989
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Citation

Cloni and Milleri (1989a, June 15). From number of sales to market share. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-number-of-sales-to-market-share


Research papers

Research on values and consumer trends in Norway

This paper is a brief presentation of the bi-annual survey called The Norwegian Monitor, an extensive survey mapping the value-pattern of the population. The value-pattern describes people's convictions and objectives in life, and can therefore...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Erik Dalen
June 15, 1989
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Citation

Dalen, E. (1989a, June 15). Research on values and consumer trends in Norway. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-on-values-and-consumer-trends-in-norway


Research papers

Overview

It is no news that more people in the United States are living longer than ever before and that they are relatively more vigorous at chronological ages that used to be considered old. This trend toward longer life combined with the social trends to...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Rena Bartos
June 15, 1989
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Citation

Bartos , R. (1989a, June 15). Overview. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/overview


Research papers

The Produmer

The fact that certain forms of behaviour were, right from the start, labelled "consumption", while those adopting this behaviour were labelled "consumers", has had weighty consequences for the development of marketing theory. In this article, we...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Andrea Semprini
June 15, 1989
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Citation

Semprini, A. (1989a, June 15). The Produmer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-produmer


Research papers

Is marketing keeping one step ahead of the changing consumer?

Today, there is a parallel demographic change occurring in Canada and the United States which, for many decades to come, will have major implications for the marketing of consumer products in these two countries. The age structures of the Canadian...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Thomas E. Muller
June 15, 1989
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Citation

Muller, T. E. (1989a, June 15). Is marketing keeping one step ahead of the changing consumer?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-marketing-keeping-one-step-ahead-of-the-changing-consumer-


Research papers

The ten C's

For some years now, people have been studying the trends underlying the changes taking place in today's society and developing what has become a real research technique: "socio- trends analysis". A number of studies have been carried out rising this...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Vanni Codeluppi, Daniel Weber
Company: RISC International (Europe) SA
June 15, 1989
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Citation

Codeluppi and Weber (1989a, June 15). The ten C's. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-ten-c-s


Research papers

Segmentation by lifestyle of the consumers in Barcelona's metropolitan area

In the present paper the main findings from a study done in Barcelona's Metropolitan Area are presented with the purpose of determining the most important existing segments by lifestyles and the implications of these styles in the future of...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: Guillermo Cisneros, Lluis Martinez-Ribes
June 15, 1989
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Citation

Cisneros and Martinez-Ribes (1989a, June 15). Segmentation by lifestyle of the consumers in Barcelona's metropolitan area. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/segmentation-by-lifestyle-of-the-consumers-in-barcelona-s-metropolitan-area